{"id":10251,"date":"2016-11-01T18:26:33","date_gmt":"2016-11-01T17:26:33","guid":{"rendered":"http:\/\/www.balance.rs\/?p=10251"},"modified":"2016-11-01T18:26:33","modified_gmt":"2016-11-01T17:26:33","slug":"obracate-li-se-pravim-ljudima","status":"publish","type":"post","link":"https:\/\/www.balance.rs\/en\/obracate-li-se-pravim-ljudima\/","title":{"rendered":"Obra\u0107ate li se pravim ljudima?"},"content":{"rendered":"

I sami ste svedoci\u00a0 ovog\u00a0 ubrzanog vremena u kome kao da va\u017ei pravilo: ako ne postojite na Internetu \u2013 ne postojite uop\u0161te. Milion pitanja danas mu\u010di svakoga ko ima neki proizvod ili uslugu: Kako da se predstavim? Kako da se promovi\u0161em? Kojim kanalima? I tako dalje, i tako dalje\u2026<\/p>\n

I prizna\u0107ete, sve to ume da unese prili\u010dnu konfuziju. Pri tom, tu su sve te nove re\u010di: reach, lead, engagment\u2026 I to ne popravlja stvari. Samo unosi jo\u0161 vi\u0161e konfuzije. A ako \u017eelite stabilno poslovanje, vi za konfuziju prosto nemate vremena.<\/p>\n

Zamislite situaciju u kojoj ste krenuli na putovanje, a ne znate koja vam je krajnja destinacija. Ako stignete u Ni\u0161, zaustavi\u0107ete se, popi\u0107ete finu kafu u lokalnom kafeu i bi\u0107ete sre\u0107ni. Na tren. Ako stignete u Novi Sad, zaustavi\u0107ete se, popi\u0107ete finu kafu u lokalnom kafeu i bi\u0107ete sre\u0107ni. Na tren. Ali u su\u0161tini, va\u0161a trenutna sre\u0107a brzo \u0107e biti zamenjena zbunjeno\u0161\u0107u i ponovnim pokretom na put, jer vi ne znate kud ste po\u0161li, tako da vam je svejedno i gde \u0107ete da stignete.<\/p>\n

Dobra vest je da \u0107ete nekud sti\u0107i svakako. Lo\u0161a vest je da \u0107e rezultat va\u0161eg putovanja biti nasumi\u010dan, nemerljiv, a samim tim i manje vredan.<\/p>\n

Isto je i sa sadr\u017eajem. Ako ne znate \u0161ta pi\u0161ete, ZA KOGA i naravno za\u0161to, te\u0161ko da \u0107ete za rezultat dobiti masu fanova koja klik\u0107e na linkove kao oma\u0111ijana va\u0161im novim tekstom. Kada upoznate va\u0161eg \u010ditaoca \u2013 upozna\u0107ete i va\u0161eg kupca.<\/p>\n

\u017delite da va\u0161i \u010ditaoci zaista ostanu \u201czaka\u010deni\u201d za va\u0161 sadr\u017eaj? \u017delite da im pru\u017eite \u0161to vi\u0161e korisnih, pitkih i zanimljivih informacija, a za \u0161to manje vremena? Onda odgovorite (ali bez varanja) na slede\u0107a\u00a0 pitanja, i to pre nego uop\u0161te i po\u010dnete da pi\u0161ete.<\/p>\n

Ko je Va\u0161 \u010ditalac?<\/h1>\n

Klijent. Zaposleni. Investitor. Poslodavac. I svako od njih ima razli\u010dite probleme i potrebe i razli\u010dite nivoe znanja, zato morate da znate ta\u010dno i precizno kome se obra\u0107ate pre nego \u0161to uop\u0161te spustite prsti\u0107e na tastaturu.<\/p>\n

Razmislite o tome \u0161ta motivi\u0161e va\u0161u publiku, na koji na\u010din razmi\u0161lja, za\u0161to kupuje va\u0161 proizvod. Postoji sjajna tehnika upoznavanja va\u0161eg \u010ditaoca, putem metaprogramskih testova, a to u\u010dimo na radionici \u201cUpoznajte Va\u0161eg \u010ditaoca\u201d<\/a>.<\/p>\n

Pi\u0161ete za razli\u010ditu publiku? Mo\u017eda bi bilo dobro da napi\u0161ete vi\u0161e vrsta copyja, za svaki segment va\u0161e publike.<\/p>\n

Ko nije Va\u0161 \u010ditalac?<\/h1>\n

Jedna od najve\u0107ih gre\u0161aka koje vi\u0111am u sadr\u017eaju je pisanje za jednog, od dva \u010ditaoca koji uop\u0161te nisu va\u017eni. A oni su:<\/p>\n

a) Vi.<\/p>\n

b) Osoba koja vas je unajmila da pi\u0161ete copy. S obzirom da vama ova osoba do\u0111e uglavnom kao nadre\u0111eni, vi \u010desto imate \u017eelju da joj udovoljite, umesto da je savetujete (\u010ditajte: obuzdate). I sama sam nekad upadala u ovu zamku.<\/p>\n

Ali, ako zaista \u017eelite da vam va\u0161a publika pokloni svoje vreme, nau\u010dite razliku izme\u0111u onoga \u0161ta vi ili va\u0161 nadre\u0111eni \u017eelite da ka\u017eete i onoga \u0161ta va\u0161a publika \u017eeli da \u010duje. Umetnost dobre pisane komunikacije le\u017ei u tome da znate razliku izme\u0111u toga \u0161ta vi \u017eelite da ka\u017eete i toga \u0161ta je to \u0161ta va\u0161i \u010ditaoci \u017eele da \u010duju.<\/p>\n

\u0160ta zanima Va\u0161u publiku?<\/h1>\n

Stvarno mislite da bilo koga, osim va\u0161e familije, zanima \u201cuzbudljiva vest\u201d o tome da ste putovali na konferenciju u Minhen? Va\u0161i selfiji sa atraktivnih turisti\u010dkih destinacija? Ne, jedino \u0161ta va\u0161u publiku zanima je \u0161ta je to \u0161ta Vi imate korisno za njih.<\/p>\n

Odbacite sve, a kad ka\u017eem sve \u2013 mislim SVE, \u0161to nije korisno va\u0161em \u010ditaocu.<\/p>\n

Sve ovo mo\u017eete nau\u010diti na trosatnoj radionici \u201cUpoznajte Va\u0161eg \u010ditaoca\u201d<\/a> koja \u0107e se odr\u017eati 19.11.2016. u prostorijama Balance Consulting-a u Kragujevcu, na kojoj pravimo preciznu skicu va\u0161eg idealnog \u010ditaoca, samim tim i potencijalnog kupca. I sve to \u0107e Vam odmah biti korisno u praksi. Ne sutra, ne za pet dana. Ne za tri godine. Odmah.<\/p>\n

Ako \u017eelite da imate publiku, ako \u017eelite da vas neko prati, \u010dita, da ne\u0161to prodajete \u2013 tra\u017eite da neko potro\u0161i svoj te\u0161ko zara\u0111en novac i dragoceno vreme na Vas –\u00a0 morate da po\u010dnete da vidite, po\u0161tujete i poznajete te ljude. Dobro, kao \u0161to poznajete sebe, kao \u0161to poznajete svoju porodicu i svoje prijatelje. Jer samo tako \u0107ete ste\u0107i njihovo poverenje. A kada imate poverenje \u2013 Vi imate mo\u0107 da prodate sve.<\/p>\n

SVE O RADIONICI \u201cUPOZNAJTE VA\u0160EG \u010cITAOCA\u201d MO\u017dETE PRO\u010cITATI OVDE<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I sami ste svedoci ovog ubrzanog vremena u kome kao da va\u017ei pravilo: ako ne postojite na Internetu \u2013 ne postojite uop\u0161te. Nau\u010dite copywriting, preko potrebnu ve\u0161tinu za uspe\u0161nu online prodaju!<\/p>\n","protected":false},"author":2,"featured_media":10252,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,33,2,31,3,13,6],"tags":[],"class_list":["post-10251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-dogadaji","category-komunikacija","category-nlp","category-prezentacija","category-prodaja","category-radionice","entry","has-media"],"yoast_head":"\nObra\u0107ate li se pravim ljudima? - Balance Consulting<\/title>\n<meta name=\"description\" content=\"Obra\u0107ate li se pravim ljudima? 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